{"title":"Loreal Keratin Alpha Sleek","description":"\u003cp\u003eL’Oréal Professionnel Keratin Alpha Sleek is a keratin-powered smoothing haircare range formulated to tame frizz and deliver sleek, polished results. Ideal for thick, coarse and unruly hair, this collection provides long-lasting smoothness and manageability. Shop the full Keratin Alpha Sleek range at H\u0026amp;L Salon, Australia’s official L’Oréal Professionnel stockist.\u003c\/p\u003e","products":[{"product_id":"loreal-professionnel-keratin-alpha-sleek-300ml","title":"L'Oreal Professionnel Keratin Alpha Sleek 300ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Keratin Alpha Sleek professional sulfate free* shampoo, gently cleanses, softens and hydrates hair, while reshaping hair keratin to smooth the fiber, long-lasting smoothness, frizz \u0026amp; volume control, instant softness, hydration and shine, 300ml *No sulftacted surfactants\u003c\/span\u003e\u003c\/p\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":47299478945961,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/1291\/0381\/files\/3474637335748_EN_1.jpg?v=1785296040"},{"product_id":"loreal-professionnel-keratin-alpha-sleek-200ml","title":"L'Oreal Professionnel  Keratin Alpha Sleek 200ml","description":"\u003cp\u003e\u003cspan\u003eKeratin Alpha Sleek Smooth Transformer Professional Smoothing Treatment by L'Oréal Professionnel, formulated with Keratin Sleeker and Amino-acid chains. Transform hair for 2 weeks of smooth, frizz \u0026amp; volume control Suitable for all hair types. This professional smoothing treatment transforms hair for 5 times smoother results with 2 times less frizz, and volume control+77% instant shine. Daily styling in half the time Preserved hair integrity.** 70% of women said that they have never achieved this level of smoothness before, their hair has never been so disciplined. 82% said their hair has never been so quick to style. Smooth Transformer is artificial colorant free, and alcohol free. \u003c\/span\u003e\u003c\/p\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":47299488022697,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/1291\/0381\/files\/3474637335526_EN_1.webp?v=1785296793"},{"product_id":"loreal-professionnel-keratin-alpha-sleek-250ml","title":"L'Oreal Professionnel Keratin Alpha Sleek 250ml","description":"\u003cp\u003e\u003cspan\u003eA professional hair mask with a rich, sensorial texture that deeply nourishes while reshaping and smoothing hair keratin. Long-lasting smoothness, frizz \u0026amp; volume control.\u003c\/span\u003e\u003c\/p\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":47299495985321,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/1291\/0381\/files\/3474637335687_EN_1.jpg?v=1785297252"},{"product_id":"loreal-professionnel-keratin-alpha-sleek-50ml","title":"L'Oreal Professionnel Keratin Alpha Sleek 50ml","description":"\u003cp\u003e\u003cspan\u003eKeratin Alpha Sleek Mirror Sleek Serum by L'Oréal Professionnel, formulated with Keratin Sealer 5%. The Mirror Sleek serum seals the hair’s keratin structure to control unwanted volume and deliver instant shine that lasts up to 5 days¹. When used with the full routine, it will reprogram hair for up to 2 weeks of frizz control². The serum helps to fight against up to 80% humidity³ with heat protection up to 230°C (450°F)⁴, controlling unwanted volume for daily styling in half the time⁵. Heat-activated. Dry with hair dryer. Use straightening iron for longer lasting results. This serum is artificial colorant free, and alcohol free. ¹Instrumental test after 1 application of shampoo, mask \u0026amp; serum. ² Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation. ³Instrumental tests, with full routine after 4 uses of the Smooth Transformer. ⁴Instrumental tests. ⁵Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. Note: Keratin is an animal-derived ingredient, also found in human hair. This product does not contain Keratin.\u003c\/span\u003e\u003c\/p\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":47299514335401,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/1291\/0381\/files\/3474637335601_EN_1.jpg?v=1785297801"},{"product_id":"loreal-professionnel-keratin-alpha-sleek","title":"L'Oreal Professionnel Keratin Alpha Sleek","description":"\u003ch2\u003eL'Oreal Professionnel Keratin Alpha Sleek\u003c\/h2\u003e\u003cp\u003eTransform unruly, frizzy hair into silky, glass-smooth perfection with the L'Oreal Professionnel Keratin Alpha Sleek — a professional-grade smoothing treatment trusted by salon experts worldwide. Infused with a powerful keratin complex, this treatment works deep within the hair fibre to eliminate frizz, reduce volume, and deliver a luminous, sleek finish that lasts.\u003c\/p\u003e\u003cp\u003eImagine waking up every morning to effortlessly smooth, manageable hair — no more battling humidity, no more hours spent blow-drying. The Keratin Alpha Sleek gives you that salon-fresh result, day after day.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEliminates frizz and flyaways for a sleek, polished finish\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes and strengthens hair with a keratin complex\u003c\/li\u003e\n\u003cli\u003eReduces blow-dry time significantly\u003c\/li\u003e\n\u003cli\u003eLong-lasting smoothing results\u003c\/li\u003e\n\u003cli\u003eAdds brilliant shine and softness\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, especially frizzy and hard-to-manage hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eFrizzy, coarse, or unmanageable hair craving long-term smoothness and shine.\u003c\/p\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":47299516334249,"sku":null,"price":250.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/1291\/0381\/files\/3474637335526_EN_6.jpg?v=1785296972"}],"url":"https:\/\/www.hlsalon.com.au\/collections\/loreal-keratin-alpha-sleek.oembed","provider":"H\u0026L SALON ","version":"1.0","type":"link"}