L'Oréal Professionnel

As a pioneer brand, L'Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.

Through its trailblazing spirit, passion for science and the development of new innovations, L'Oréal Professionnel continues to lead professional hair beauty and take it to future, that is sustainable and tech.

The brand is proud to partner with independent and in salon hairstylists in 66 different countries all over the world.

Today, 90% of L’Oréal Professionnel products are manufactured in factories using 100% renewable energy.

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.

Our packaging circularity strategy revolves around 3 pillars: Reduce, Reuse & Recycle.

As of my last update in January 2022, L'Oréal, which owns L'Oréal Professional, stated that they do not test their products or ingredients on animals, unless required by law. They are committed to developing alternative methods to animal testing and have invested significantly in research to advance these methods. However, it's important to check for the most current information, as policies and practices of companies can change over time.

L'Oréal's story started in a modest Paris apartment, at the turn of the 20th century, with a disruptive innovation that changed the rules of hair color. It all started when a young sharp-minded chemist, called Eugène Schueller, invented the world's first harmless hair dye, which fast became a hit with hairdressers across Europe. The company he founded back in 1909 has since become the world's largest beauty company, with 35 global brands, across all beauty categories, and present in over 150 markets around the world. As a group we have a single mission: To create the beauty that moves the world. L'Oréal has become the undisputed leader in beauty thanks in part to our unique combination of world-class innovation, entrepreneurial spirit and ability to "seize what’s starting." And, over the last decade we have become pioneers in BeautyTech, creating new-to-theworld solutions, like L'Oréal Water Saver – designed with environmental start-up Gjosa. In these pages, you'll see this recipe for success come to life, through the story of the world's number one professional hair brand, L'Oréal Professionnel Paris. A brand that throughout its long history of disruptive innovation, has constantly reinvented the market. And a brand that is responsible for one of my own career highlights: The launch of the world’s first-ever ammonia-free permanent hair color, iNOA, back in 2009. Preface. I’m pleased to dedicate this book to the story of this unique and trailblazing brand.